The first impression that you make with anyone is something really powerful. This may be even more the case when it comes to the Internet. People judge you very harshly one way or the other when it comes to your online existence. If you impress them they will come back to your website time and time again. However, one bad impression and you can kiss your Internet revenue goodbye with some visitors. Given this, you ought to consider what you can do to make sure that first Internet impression is a good one.
Your online reputation is a bit of an art and a bit of a science at the same time. You certainly should pay attention to the numbers as they pertain to working with the Google algorithm and simple best practices on the Internet. At the same time having a Reputation defender review your online existence is a must. Also, you should not be so rigid as to not explore other possibilities when it comes to how you do your Internet reputation marketing.
The website PRweek.com talks about a white paper that was published about making a good first impression on the Internet. There are a few things that you should take away from this.
One of the things to pay attention to is exactly what your website looks like. In other words, does your website call out to people asking them to see more about what exactly it is that you are about? Does it have the right combination of colors, fonts, videos, and more? These are things that can literally make or break a website.
If you have not given your website much thought the time to do so is right now. You do not have the time to mess around with this. More than 60% of the traffic that any average company gets to their website is through search engines. People are making those instant decisions about if they are going to click on one website or another for the information that they require. This means you should also have some great headlines in order to catch the eye of someone who is surfing around looking for what they need. If you have all of these things then you can pretty much guarantee a good result for yourself in the online impression game.